DAVID MONTAÑO
Overview
I recently completed my Master Business Administration at HULT International Bussines School in California, before that, I worked as a Project Manager at Huge Inc., delivering digital products for Google by optimizing workflows, Customer-Centered Focus and fostering cross functional team collaboration trough data analysis.
Sucess metrics
I implemented Agile processes, boosting team productivity by 20%, and improved resource allocation with a real-time dashboard, cutting decision cycles by 50%.
Key initiatives
Web CMS development for Northern Trust, increasing user engagement by 20%, and enhancing Google Photos UI, driving a 30% rise in social shares. I also led a metadata cleanup for 120 Google websites, boosting page visits by 10% and reducing maintenance costs and overall complexity.
Career Vision
Over the next five years, I aim for a VP-level role to apply my expertise in project management and Martech. Leading a 22-person data analysis portfolio at Publicis Groupe revealed my passion for data-driven strategies, an area an area I am eager to master for innovation and business growth.
Leadership with Purpose
I remain committed to enhancing my leadership abilities by fostering collaboration and building cohesive, high-performing teams. Coordinating Google’s digital product rollouts has strengthened my dedication to aligning diverse teams to achieve impactful measureable results efficiently and effectively.
Driving Impact
Through Agile methodologies, data-driven decision-making, and strong leadership, I aim to streamline processes, optimize resources, and align technology to help companies achieve a 10-20% improvement in key metrics within six months.
Project Management:
Tools: Jira, Asana, Trello, Confluence, Microsoft Project
Agile methodologies, end-to-end project management, risk assessment, cross-functional team leadership, timeline optimization, budget control, stakeholder communication, resource allocation.
Martech:
Tools: Google Analytics, SEMrush, HubSpot, Google Ads, Tableau, Marketo
Adaptation, excellence, communication, accountability, strategic decision-making, data-driven leadership, fostering collaboration, empowering teams, driving innovation.
Leadership and technical dept:
Tools: HTML, CSS, java script, WordPress, Joomla, AI coding copilot, Phyton for data.
Strong focus on fostering collaboration, driving team performance, adaptability, and maintaining clear communication with stakeholders.
Category:
Deliver method:
Leading A/B testing for Microsoft email campaigns, we optimized engagement by 10% through strategic keyword research, focusing on seasonal terms like "gift" and "Christmas." This facilitated progress in the customer journey, helping sales teams move leads towards decision-making stages.
Tasked with improving engagement for Microsoft’s Azure and Office 365 email campaigns, we conducted A/B testing and focused on seasonal keywords like "gift" and "Christmas." Collaborating with Microsoft marketing leads, we achieved a 10% increase in engagement, facilitating smoother lead progression in the sales funnel.
Microsoft’s email campaigns needed optimization for seasonal engagement. I led A/B testing, identifying relevant keywords like "gift" and "Christmas" to resonate with the target audience. As a result, engagement improved by 10%, and sales teams saw smoother lead progression, moving customers closer to making purchasing decisions.
Leading Gucci’s social media campaign, we implemented augmented reality (AR) to allow users to virtually try on sneakers. Initially focused on awareness, the campaign exceeded expectations, generating positive ROAS and effectively engaging new audiences in a highly competitive market.
Faced with high competition and media saturation in the luxury fashion sector, I led Gucci’s AR campaign, using Snapchat to allow users to virtually try on sneakers. By collaborating with Gucci’s marketing and creative teams, we shifted the focus from awareness to driving positive ROAS, surpassing initial campaign goals.
Gucci’s social media campaign needed to break through high media saturation and engage new audiences. I led the implementation of AR technology, allowing users to try on sneakers virtually. The campaign exceeded expectations, turning from awareness-focused to delivering positive ROAS and engaging customers effectively.
Managing a portfolio of 12 brands across industries such as hospitality, luxury, and healthcare, I implemented a QA system, achieving 98% accuracy in budget management. By leading team ramp-up, coaching, and fostering client relationships, we saw a 10% increase in engagement across the portfolio.
The challenged was portfolio of overseeing 12 brands optimizing campaign performance while managing a new team and learning emerging technologies. Through the implementation of a QA system, leadership, and coaching, we increased engagement average by 10%, achieved 98% accuracy, and maintained strong client relationships.
Managing 12 brands across multiple industries, the challenge was to streamline campaign performance while building a new team and adapting to new technologies. I implemented a QA system, led team development, and fostered client relationships, resulting in a 10% increase in engagement and 98% accuracy in campaign execution.
Managing a $2M monthly budget for Arby’s, we improved audience reach by 10% and lead generation by 15%. By optimizing creatives, reinforcing brand consistency, and implementing a QA system, we increased landing page traffic, reduced CPC, and aligned marketing efforts across channels.
Experienced high competition and a decrease in landing page traffic for Arby’s, I led the optimization of digital campaigns. Collaborating with marketing, SEM, and analytics teams, we optimized creatives, refined ad quality, and reinforced brand consistency. This resulted in a 10% increase in audience reach, a 15% boost in lead generation, and improved CPC efficiency.
Arby’s faced challenges with brand recall and declining landing page traffic in a competitive market. I implemented a strategy to optimize creatives, align campaigns across channels, and introduce a QA system to manage the $2M monthly budget. This led to a 10% increase in audience reach, a 15% increase in lead generation, and reduced CPC, boosting brand performance.
Leading Alfa Romeo's social media campaigns, we improved engagement by 15% through A/B testing, data analysis, and consistent branding. By refining audience targeting and aligning with brand values, we strengthened connections with the audience, moving leads through the sales journey.
Due to performance issues and a lack of brand remembrance, I led the optimization of Alfa Romeo’s social media campaigns. By conducting A/B testing, analyzing audience data, and integrating insights, we refined content and targeting strategies. This resulted in a 15% increase in engagement and strengthened the brand's connection with the audience, moving leads toward the sales team.
Alfa Romeo faced low audience engagement and brand awareness challenges. I led the effort to optimize social media campaigns by implementing A/B testing, leveraging data insights, and ensuring brand consistency. This resulted in a 15% increase in engagement, improved audience reputation, and facilitated smoother lead progression to the sales team.
Leading the migration of over 2,000 internal pages from Joomla to WordPress, we increased organic traffic by 10% and boosted conversions by 30%. The new, modernized website enhanced security, streamlined updates, and shifted from an informational to a commercially-focused platform.
With teh mission of migrate over 2,000 pages from Joomla to WordPress, we worked closely with third-party agencies, tech teams, and business unit leads to turn the website from an informational platform to a commercial one. Through careful planning, collaboration, and leadership, the project resulted in a 10% increase in organic traffic and a 30% boost in conversions.
The Joomla platform needed migration to WordPress, with challenges in security and transforming the site into a commercially-focused platform. I led the migration, collaborating with stakeholders to develop a roadmap, set milestones, and ensure proper security measures. This resulted in a 10% increase in organic traffic, a 30% rise in conversions, and a more modern, easier-to-manage website.
Leading the cleanup of 2.5 million data fragments, We used machine learning to streamline the metadata optimization for 120 Google websites. The project resulted in a 10% increase in user engagement, reduced operational costs, and improved website load times, addressing complexity and outdated content.
Faced with slow page loads and outdated content across 120 Google websites, I led the metadata cleanup initiative. By collaborating with Google PMMs, program managers, and tech leads, we applied machine learning to streamline the process. The project improved website load times, increased user engagement by 10%, and reduced operational costs.
Google’s websites suffered slow load times and complex, outdated data. Leading the cleanup of 2.5 million data fragments, We used machine learning to optimize metadata. By managing stakeholder expectations and conducting risk assessments, we improved load times, increased user engagement by 10%, and reduced operational costs and maintenance.
Overseeing the integration of AI-powered features for Google Photos, the team personalized user experiences to stay ahead of trends. This innovation protected market share and increased social shares by 10%, reinforcing the app’s competitive position in the face of new features introduced by Apple.
Tackled the Apple’s new features threatening Google Photos’ market share, I led the integration of AI-powered features to personalize the user experience. Collaborating with Google PMMs, UX/UI designers, and engineers, we used clear communication, effective feedback, and tight timelines. This resulted in a 10% increase in social shares and protected the app’s market share.
Apple’s new features threatened Google Photos’ leadership. I led the integration of AI features to personalize user experiences, collaborating with cross-functional teams, including engineers and designers. By setting clear timelines and addressing roadblocks quickly, we protected market share and increased social shares by 10%, keeping the app competitive.
Managing the development of a real-time dashboard for Google, we provided visibility across global resource usage, reduced decision-making cycles by 50%, and improved operational efficiency. The dashboard connected various pipelines, enabling better scoping of new projects and optimizing resource allocation.
Experience scattered data and lacking of actionable insights, I led the creation of a real-time dashboard for Google. Collaborating with cross-functional teams, we connected global pipelines and integrated filters. This reduced decision-making cycles by 50%, improved operational efficiency, and provided valuable data for project scoping and resource allocation.
Google Huge team lacked visibility of global resource usage, hindering decision-making. I led the development of a real-time dashboard by working with cross-functional teams across multiple regions. It reduced decision-making cycles by 50%, improved resource allocation, and provided real-time insights for new project scoping, enhancing operational efficiency.
Leading the transformation of Northern Trust’s website from informational to inbound marketing, we developed tailored content that increased user engagement by 20% and reduced bounce rates. This improved alignment with the marketing strategy and helped drive more qualified leads for the sales team.
Tasked with transforming Northern Trust’s website into an inbound marketing tool, we collaborated with project managers, directors, and technical leads from both sides. We developed complex, targeted content for their audience, which resulted in a 20% increase in engagement and a reduction in bounce rates. Clear communication, adaptable planning, and problem-solving allowed us to meet evolving requirements and drive more qualified leads to the sales team.
Northern Trust needed to transition its website to an inbound marketing platform, focused on generating leads and clients. We led the project, working closely with internal and external teams to create tailored content for their audience. This resulted in a 20% increase in engagement, a decrease in bounce rates, and more leads driven to the sales team, aligning with their business goals and marketing strategy.
Managing SEO for 32 Hyatt properties in LATAM, we focused on long-tail keywords, backlinks, and metadata optimization. This strategy resulted in a 15% increase in CTR, maintained market share in a highly competitive category, and ensured brand consistency while driving improvements in lead generation for the sales team.
32 Hyatt properties in LATAM SEO strategy development , each with unique offerings, we faced the challenge of maintaining brand consistency while navigating a competitive market. Through strategic use of long-tail keywords, backlinks, and technical SEO, we improved CTR by 15%, maintained market share, and supported lead generation efforts for the sales team.
Hyatt sought to enhance SEO for 32 LATAM properties to stay competitive. I worked in an Agile team to implement backlink strategies, optimize metadata, and refine long-tail keywords. This resulted in a 15% increase in organic CTR, strengthening market share and lead generation.
Optimizing SEM campaigns for Oracle, we increased CTR by 20% and reduced CPC by 10%. This was achieved through keyword analysis, A/B testing, and data-driven insights, while maintaining brand consistency and strong relationships with cross-functional teams and Oracle marketing leads.
To improved Oracle’s SEM performance, I led the optimization strategy, focusing on keyword analysis, A/B testing, and data insights. Collaborating with Oracle marketing leads, SEM specialists, and the data analysis team, we achieved a 20% increase in CTR and a 10% reduction in CPC, while ensuring brand consistency and alignment across teams.
Oracle's SEM campaigns needed optimization to improve performance and reduce costs. I took charge of keyword analysis, A/B testing, and collaboration with the SEM team and Oracle marketing leads. As a result, we improved CTR by 20%, reduced CPC by 10%, and maintained strong alignment and brand consistency across teams, fostering positive client relations.
Leading the design process for Google digital assets at Huge, we focused on refining every detail, ensuring pixel-perfect quality across all platforms. By driving collaboration between design and development teams, we enhanced user experience, increased design consistency, and delivered flawless products that aligned with Google’s standards of excellence.
Faced with the challenge of ensuring pixel-perfect design consistency across Google’s digital platforms, I led the design process at Huge, fostering close collaboration between design and development teams. By focusing on every detail and implementing a culture of excellence, we achieved a higher-quality user experience, streamlined processes, and consistently delivered visually impeccable products.
Google digital assets required a high level of design precision and alignment. Leading the initiative, I worked with cross-functional teams to ensure every detail met Google’s standards of excellence. By advocating for pixel-perfect designs and fostering a collaborative mindset, we improved overall design consistency, enhanced the user experience, and successfully delivered high-quality digital solutions.
Faced with the challenge of mastering complex economics and finance concepts at Northern Trust project, I took the initiative to enroll in an MBA program. This allowed me to deeply understand these areas, ultimately driving more informed decision-making and strengthening my leadership in financial project management.
At Northern Trust project, I faced the challenge of navigating complex economics and financial areas. To bridge this knowledge gap, I proactively enrolled in an MBA program. Through deep learning and application, I gained the expertise to drive more effective financial decision-making, fostering strategic insight and leading cross-functional teams with greater confidence.
Northern Trust’s financial complexity required a deeper understanding of economics and finance. I recognized this gap in my knowledge and took the initiative to pursue an MBA. This empowered me to better navigate financial concepts, improve decision-making, and lead teams with a clearer financial perspective, ultimately driving more impactful results.
Through effective portfolio management at Publicis Groupe, I fostered trust and strong relationships with clients, earning a 5/5 feedback score over the year. By developing my team and supporting their growth from junior to senior levels, I contributed to a culture of trust and collaboration, leading to my own promotion.
Managing a diverse portfolio at Publicis Groupe, I focused on building solid relationships with clients, resulting in a consistent 5/5 feedback score over a year. By fostering trust across all stakeholders, I helped develop my team, supporting their growth from junior to senior roles. This not only strengthened client relationships but also facilitated my own career progression and promotion.
At Publicis Groupe, managing a broad portfolio required building trust with clients and stakeholders. I consistently delivered a 5/5 client feedback score, while also developing my team and guiding them from junior to senior levels. By fostering trust across teams and clients, I contributed to strong collaboration, which ultimately helped secure my own promotion.
Starting as a graphic designer, I transitioned into roles as a web master, front-end developer, digital marketing analyst, and project manager, adapting my skills to excel in each position. Working across industries like hospitality, healthcare, fast food, and tech, I’ve developed strong adaptability and leadership.
Beginning my career as a graphic designer, I progressed to roles as a web master, front-end developer, digital marketing analyst, and project manager. In each role, I adapted my skills to meet industry demands, successfully managing projects in sectors like hospitality, healthcare, fast food, and tech, driving strong outcomes and leading teams effectively.
From graphic designer to web master, front-end developer, and project manager, I navigated different roles across diverse industries, including hospitality, tech, and retail. I adapted by transferring my technical expertise in web development, marketing, and leadership, ensuring successful outcomes and enhancing team performance.
Through quick and efficient delivery, combined with effective feedback implementation and high-quality outputs, we helped open the door for Google Photos Phase 2. This led to the generation of additional features for the app, expanding its functionality and driving business growth.
Working on Google Photos, we faced the challenge of efficiently delivering high-quality features. By incorporating quick feedback loops and maintaining a focus on excellence, we not only met expectations but exceeded them. This helped secure the opportunity for Phase 2, where we expanded the app’s features, creating new business opportunities.
Google Photos required innovative solutions to enhance its functionality. I led the project with a focus on efficient delivery and incorporating user feedback to maintain high-quality standards. This resulted in the successful delivery of Phase 1, which opened doors for Phase 2, where we developed additional features, creating new business opportunities for Google.
• MBA, Master of Business Administration
• Master in Marketing Strategy
• Bachelor’s Degree in Advertising
• Project Management Professional (EUD -PMP)
• Certified ScrumMaster (CSM)
• Google Analytics Certified
• Lean Six Sigma Yellow Belt
• HubSpot Inbound Marketing
• Ibero-American Digital Cities Award | Information Technology and Education
• Winner, National CSS Programming Competition | WACG Standards AAA Programming CSS